Steven Fogel

Bill Clinton called them the funniest ads he's ever seen.

ADWEEK called it the Funniest Campaign of the Year.

People starting using it in everyday conversation. Basketball player people.

The New York Times used it to discuss logic and the economy.

This 3rd Grade teacher taught his class using it.

And it's hard to explain really what this guy did with it.

Also look! Someone went and made this out of lego.

Susie Essman from Curb Your Enthusiasm

Anthony Carrigan from Barry

Yvonne Orji from Insecure

Press:
TIME
Yahoo TV
Daily Mail
TV Guide
Adweek
Adweek Ad of the Day
Uproxx
Creativity
Ad Age

The DIRECTV/Cable comparison caught on with the internets.

People dressed up like some of the Lowes for Halloween. That's fun of them.

Also, RIP Garry Shandling.

And here's the full PR Case Study.

Clearly, Mr. Lowe himself is very protective of his own commercial work.

And here he is talking about the campaign:

Pre-Roll:

Sports Illustrated Swimsuit Insert:

Settler Sports, Illustrated. An illustrated compendium of the sad, old-timey sports Settlers settled for playing instead of the good, new, fun kind of sports.

Tree Wrestling. 
It's Man vs Nature in a game of little to no skill.

Run Around the Cow. 
All this game needed was a cow and three men. Or two. 
Or even one is fine really. As long as there’s a cow.

Grab the Ham. 
On the rare occasion when a settler got to the ham first, 
a game of Maul The Man With The Ham would commence.

Beehive Boxing. 
Why put beehives on your hands and hit someone with them? 
The bouts were so fast and ferocious, there was no time to ask.

Athlete of the Year Settler-Fold.
Hezekiah Fitzgibbons. Champion Horse Trough Diver.

Butter Churn Toss. 
Here we see a game in action. One man heaves the churn. 
The others attempt to catch it but mostly just have it fall on them.

So we asked fans to write one with us, making the first ever Twitter-generated, fan-made, people-written Get Rid Of Cable Twitter Story That We Made On Twitter Together. Here's how we made it:

And here's the full TWITTER STORY:

PHIL SHIFLEY.

We also brought one of the favorite campaign characters back in real life, having him appear at the MLB All Star Game immediately after airing the commercial. Joe Buck called him out by name.

CASE STUDY.
We did some Lion-winning radio too. For a look at everything, check out the full integrated case study.

CDs: Scott Mahoney, Dan Oliva

Some Lionel-centric online videos:

Sundays Illustrated. A special cover and insert for the Sports Illustrated NFL Preview issue, featuring an 8-page photoshoot of Peyton getting up to a lot of nothing.

Peyton's Retirement Combine. An activation at the first Broncos game of the season, letting fans compete to see who could finish Sunday Morning tasks the fastest while wearing a full robe.

Jeopardy!

It was covered all over the web, in the news and on talk shows. Here's a PR case study we did for it that won a Lion and an Effie.

By the end of the first day, those Taiwan Animation guys had done their own version of it.

And a few weeks later, Bob Costas seemed to still be into it. A little too much.

The Manning Brothers returned the next year with a little more sort-of-rapping. Fantasy Football Fantasy. With special cameo appearances by Joe Namath and moon face Peyton.

And the second year featured some more powerful fans including, for the first time ever, two gay football fans -  which resulted in a very positive online response.

Press:
Adweek
The Advocate
Daily Kos
Yahoo Sports
Outsports
Bustle

Some fans liked the campaign enough to create their own Facebook pages.

But most importantly, Taylor swift enjoyed.