Dunkin’ Espresso

With a new look, new equipment, and a whole new line of espresso drinks, Dunkin' wanted to show the world that they were the go-to place for higher quality coffee, but knew it would take some convincing. Our "Sipping is Believing" campaign launched their unexpectedly delicious new drinks in some unexpectedly delightful ways.

The Giants’ Saquon Barkley also couldn’t believe how good they tasted.

Creatives: Matt Spicer, Mark Potoka

Watch the full case study below: